RESOURCE BUNKER

Don’t gamble with your reputation, your business or your livelihood. Calculated risks are fine but gambling, as in games of chance? No, don’t do it. Yet that’s what thousands of businesses and commercial entities around Australia are consciously and unconsciously doing every time they decide to place all their eggs in one “search” or “Ad-spend” basket.

Marketing sounds expensive, digital marketing sounds complicated and expensive, and social media just sounds like an investment in time and effort none of us can afford – after all, we have businesses to run. Right?...Not necessarily. What if we could agree that almost all of your past, current and future clients have a mobile phone and before they call you, they use it to research you and your local competition. Add to that, your customers and clients are time-poor and need to make the right decision quickly.

What a terrifying title but we have to shake ourselves awake if we want to recognise and learn from some cold hard truths before it’s too late.Who or what is killing our businesses?

You’re going to hear or read some pretty straight talk here because this is important and our aim is to not only support businesses but see them grow, enjoy success and make a difference.

With offices, branches and distribution networks across the globe. AiiMS created a pathway to tackle the digital world and set out to rapidly expand the fleet across Australia.

Two brothers from Sydney decided to start a pest control business. Still, they faced a common struggle that most small businesses suffer from, to generate and convert enough leads to keep the business alive.