The 'HALO' Analogy

The halo effect is just one of many biases that

Allow people to make snap decisions

What First Impression Are You Leaving?

The concept of the "halo effect" can be traced back to 1920 from a paper written by American psychologist Edward L. Thorndike.

The opposite of the halo effect is called the horn effect, which is when a company releases a bad product that destroys loyalty and positive market perception.

Halo Vs. Horn Effect

Positive
Positive
Perception
Negative
Negative
Perception

Your 'Halo' Campaign

HOW we’ll BUILD YOUR HALO PROGRAM AND AMPLIFY VALUE, TRUST AND ENGAGE YOUR AUDIENCE
Pie Chart

Optimise and elevate your brand online through main paid and organic channels

Social Media
SCOPE

1. SCOPE

  • Understand the current business
  • Understand the vision of the business
  • Understand the current clientele of the business
  • Discover the businesses uniqueness or USP
  • Understand the businesses brand story
  • Set realistic goals and expectations
SCOPE
Create

2. Create

1.Create the assets required from a content distribution level to a lead/sale level

  • Website
  • Landing Page
  • Social Media Profile
  • Video Assets
  • Designs for Branding
  • Designs for Ads

2. Create the content plan whilst being authentic to the brand

3. Create a process to produce regular content

4. Begin to build your audience

Create
publish & distribute

3. publish & distribute

Publish all initial assets across all platforms possible

Schedule out the content to ensure consistency

publish & distribute
OPTIMISE

4. OPTIMISE

1 Analyze results

2 Performance optimise based on data

3 SCALE

OPTIMISE

Who’s the 'Halo Campaign' right for?

Businesses looking:

  • To improve their overall brand’s image in the online market place
  • For a holistic marketing stratregy spanning accross paid/organic offline and online marketing
  • For long term marketing strategy to scale their business
  • Distribute ads/brand across as many digital platforms as possible

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