The 'HALO' Analogy

The halo effect is just one of many biases that

Allow people to make snap decisions

What First Impression Are You Leaving?

The concept of the "halo effect" can be traced back to 1920 from a paper written by American psychologist Edward L. Thorndike.

The opposite of the halo effect is called the horn effect, which is when a company releases a bad product that destroys loyalty and positive market perception.

Halo Vs. Horn Effect

Positive
Positive
Perception
Negative
Negative
Perception

Your 'Halo' Campaign

How we'll build your 'Halo' Campaign and amplify value, trust, and engage your audience.

Optimise and elevate your brand online through main paid and organic channels

Social Media

1. SCOPE

The journey begins with understanding your business and your goals. The scoping process is all about discovery, design, collecting information and having a clear understanding of your business and customer goals. At this stage, we collect information and conduct research at a granular level to:

  • Understand the current business
  • Understand the vision of the business
  • Understand your customer needs
  • Discover the business uniqueness or USP
  • Know your brand story
  • Set measurable goals and expectations

2. CREATE

With all the information and insights collected at the scoping stage, we create a Content Plan and Strategy true to your brand. Based on this plan and research the team will design assets for distribution across multiple channels including but not limited to the below.

  • Website
  • Landing pages
  • Social Media Profile
  • Video Assets
  • Designs for Branding
  • Designs for Ads
  • Blogs

3. PUBLISH & DISTRIBUTE

Once the review has been completed we are ready for action! Action meaning ready for the publishing of assets across multiple digital channels. To reach the right audience at scale, utilising all channels is recommended, at the same time depending on the campaign we can also tailor a specialised way to reach your customers.


Consistency! Consistency! Consistency is key and we will work with you to ensure that we have a calendar of updates throughout the year to keep your audience engaged. Our approach ensures governance that our assets are reviewed by yourself and will drive traffic and eyes on your campaigns!

4. OPTIMISE

How do you measure success? For each digital channel, there are a number of methods to further enhance your campaign and gain further feedback. We live in a world of data and using analytics and customer feedback to measure against set goals will ensure that your campaign will be one step closer to success. Tools and approaches that we use at this stage are:

  • Market and industry insights
  • Performance and analytical tools
  • SEO Analytics
  • Statistics

We will be with you each step of the way, so you can focus on scaling up your business and do what you do best, which is servicing your customers!

Who’s the 'Halo Campaign' right for?

Businesses looking:

  • To improve their overall brand’s image in the online market place
  • For a holistic marketing stratregy spanning accross paid/organic offline and online marketing
  • For long term marketing strategy to scale their business
  • Distribute ads/brand across as many digital platforms as possible

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