Is Tik Tok the new Google?

In Q1 2022, TikTok was the most downloaded app worldwide across all categories.

TikTok topped Google as the most popular domain. In Q1 2022, TikTok was the most downloaded app worldwide across all categories.

Google is facing stiff competition these days – from a new search engine quickly gaining users. TikTok has already overtaken Google as the number-one app in several countries, and it doesn't show any signs of slowing down. What is behind this meteoric rise? And can Google do anything to stop it?

Why has Tik Tok succeeded?

User experience: The app has been built for optimal mobile use through user experience and interfaces e.g. the positioning of the button near the thumb, full-screen vertical video easy swipe up and down to the next video, etc.

Catering to short-form 'visual' content demands: Younger audiences prefer short form content. What was once Youtube's forte (now Tik Tok's) for hacks, recipes, tips and tricks. They are proving to be a trailblazer in search, social, and ads.

Favorable Demographic Of Creators : To suggest another example. Young people searching ‘What to do in London’ on Google, will often land on pages suggesting sites such as the ‘London dungeons’ or ‘Buckingham Palace'. These tourist areas, although popular, are not the fun fresh ideas that younger audiences may be searching for. Conversely, audiences can search on TikTok and be greeted with a number of videos showing a range of newly opened cool experiences available in London. These can include fun exhibitions or pop-ups. Relatability: The videos are more relatable as they are often made by other young people, rather than official pages which can come across as ‘try-hard’. Also, the fact that anyone can become a creator on TikTok gives it an edge over Google, which is still perceived as the big corporate machine.

What does this mean for small business?

According to a recent report, among all of the major social media sites, the platform with the best word-of-mouth from fellow small business owners was TikTok.

If you're already posting short-form videos on other platforms then get them in TikTok!

Tip: It helps to run small budget ads on your videos to increase awareness and build your niche community.

Want to get your business noticed on Tik Tok?
Reach out to the team at AiiMS 1300 367 603 or reply back to

The algorithm is key



Affiliate marketing trends Predicte

Explore the evolving landscape of B2B affiliate marketing in

Explore the intricate workings of digital marketing and its pivotal role in modern business strategies. Discover the key principles and strategies that make digital marketing effective. Learn how AiiMS Group utilizes

Digital Marketing Exposed: Strategi

In today's fast-paced, technology-driven world, digital mark

Google My Business

Are you utilising Google My Busines

Google My Business puts your business on the map–literally


Exceeding expectations through SEO

With offices, branches and distribution networks across the

You Don’t Need To Miss Out, Let Us Help You Get Your Digital Makeover