We decreased ACG’s ad spend by 42% YoY whilst increasing lead volume by 319% current cost per lead is a third of the industry average!

Aims have been amazing in creating the vision we have only been able to talk about for years. Their actions speak louder than all the promises from the marketing companies we have used in the past. Great work and highly recommended!

Raffi Zakarian
Air Conditioning Guys
About
Air Conditioning Guys Partners with AiiMS for Online Growth
361% Increase in web traffic
42% Decrease in marketing spend
319% Increase in lead volume

Air Conditioning Guys is a well-respected company in the air conditioning industry, providing top-notch services to customers. Recognizing the importance of having a strong online presence in today's digital landscape, Air Conditioning Guys sought out the expertise of AiiMS Digital Growth Agency. The partnership with AiiMS will help the business stand out in the air conditioning industry, drive growth through increased visibility and conversions, and achieve their goals of continued success in the future. With a proven track record of success and a focus on providing tailored solutions, AiiMS was the right fit for Air Conditioning Guys to enhance their online presence and reach even more customers.

Methodology
AiiMS Boosts Sydney Pest Control with Custom Halo Marketing Strategy

The methodology for the Halo Online Marketing Strategy for Air Conditioning Guys involved several key components:

  1. Website Optimization: A new website was developed with a focus on improved user experience and increased conversion rate.
  2. Custom CMS: A custom CMS has been implemented that allowed flexibility in design and optimised to be SEO friendly.
  3. Paid Ads: A comprehensive online advertising campaign was executed, utilizing Google Search, Google Performance Max, Google Remarketing, Bing Search, and YouTube Video Action.
  4. Social Media: A social media strategy was developed to increase brand awareness and drive engagement. Paid social media campaigns were executed, along with organic efforts, to reach potential customers and build relationships with them.
  5. YouTube Management: YouTube was utilized as a platform to reach potential customers and educate them on the services offered by Air Conditioning Guys. Organic management efforts were implemented to maximize the impact of the company's videos and drive conversions.
  6. Email Marketing Automation: Automated emails were created to educate potential customers and build relationships with them, leading to increased conversions.
    By utilizing these key components, the Halo Online Marketing Strategy has been able to drive growth and success for Air Conditioning Guys.
Results
AiiMS Halo Strategy blew ACG’s socks off
42% Decrease in marketing spend
319% Increase in lead volume
361% Increase in web traffic

The Halo Online Marketing Strategy for Air Conditioning Guys has been a game changer for the company. The strategy has resulted in a significant decrease in cost per lead, from $90 down to $25, while also increasing volume by 319% year on year. The implementation of a new website with an improved conversion rate, custom CMS to manage sales and offers, and targeted online campaigns, has resulted in a cost decrease of 42% year on year. The combination of Google Search, Google Performance Max, Google Remarketing, and Bing Search campaigns, along with YouTube Video Action, social media paid and organic efforts, YouTube organic management, and email marketing automation has led to a boosted online presence and increased conversions for Air Conditioning Guys. These results demonstrate the power of the Halo Online Marketing Strategy and its ability to drive growth for the company.

Want to be AiiMS' next success story?
Get in touch and learn how we can help!

Our facility has been built for business growth. We offer a tailored Halo strategy to help you stand out from the competition and drive growth through increased visibility and conversions. Don't miss out on the countless benefits of a successful online growth strategy. Take control of your online presence today and let AiiMS help you reach new levels of success.

Contact us now to learn more about how we can help your business thrive in the digital landscape.

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