Is Tik Tok the new Google?

Google is facing stiff competition these days – from a new search engine quickly gaining users. TikTok has already overtaken Google as the number-one app in several countries, and it doesn't show any signs of slowing down. What is behind this meteoric rise? And can Google do anything to stop it?

Why has Tik Tok succeeded?

User experience: The app has been built for optimal mobile use through user experience and interfaces e.g. the positioning of the button near the thumb, full-screen vertical video easy swipe up and down to the next video, etc.

Catering to short-form 'visual' content demands: Younger audiences prefer short form content. What was once Youtube's forte (now Tik Tok's) for hacks, recipes, tips and tricks. They are proving to be a trailblazer in search, social, and ads.

Favorable Demographic Of Creators : To suggest another example. Young people searching ‘What to do in London’ on Google, will often land on pages suggesting sites such as the ‘London dungeons’ or ‘Buckingham Palace'. These tourist areas, although popular, are not the fun fresh ideas that younger audiences may be searching for. Conversely, audiences can search on TikTok and be greeted with a number of videos showing a range of newly opened cool experiences available in London. These can include fun exhibitions or pop-ups. Relatability: The videos are more relatable as they are often made by other young people, rather than official pages which can come across as ‘try-hard’. Also, the fact that anyone can become a creator on TikTok gives it an edge over Google, which is still perceived as the big corporate machine.

What does this mean for small business?

According to a recent report, among all of the major social media sites, the platform with the best word-of-mouth from fellow small business owners was TikTok.

If you're already posting short-form videos on other platforms then get them in TikTok!

Tip: It helps to run small budget ads on your videos to increase awareness and build your niche community.

Want to get your business noticed on Tik Tok?
Reach out to the team at AiiMS 1300 367 603 or reply back to info@aiims.com.au

The algorithm is key