Google My Business and SEO: A Winning Combination for Businesses

In the quest for enhanced online visibility, businesses often turn to Google Business Profiles (officially known as Business Profiles). However, here's a crucial detail that many may overlook: creating a Business Profile alone doesn't grant you control over it. To harness the full potential of your Business Profile as a SEO and lead generation tool, you need management and editing capabilities. So, how can you gain this control? The solution lies in creating a separate Google My Business account, which is essential for claiming ownership, managing your profile, and unlocking valuable features to boost your presence on Google.

In this comprehensive guide, we'll delve into the world of Google My Business, covering essential topics such as:

• What is Google My Business
• How to use Google My Business
• How to Maximise SEO Through it
• How Can Aiims Help?

What is Google My Business?

To begin, it's essential to clarify what a Business Profile is within the context of Google. Your Business Profile is essentially your Google business listing. It appears in Google Maps and local search results on Google. Creating a Business Profile is equivalent to adding a place to Google Maps, a task that can be performed by anyone, even automated listing generators. Google merely requires basic information like the business name, location, and category. Once verified as not a duplicate, Google creates the Business Profile for that location. This profile becomes open for consumers to leave reviews, upload photos, ask questions, and even provide answers. Google may also aggregate information from various sources across the web to populate the Business Profile.

In essence, a Business Profile can exist independently of a Google My Business account. Whether you created your Business Profile or not, you lack the ability to manage the displayed information or the reviews it collects.

This is where Google My Business steps in. By establishing a Google My Business account, you gain the power to access, customize, manage, and enhance your Business Profile on Google, all at no cost. We'll explore this in more detail shortly.

How to Use Google My Business for Local Marketing

Now that we've distinguished Google My Business from your Business Profile, let's explore the four primary ways you can utilize Google My Business to transform your Google listing into an effective local marketing tool:

1. Engage with Consumers: Your Google My Business account enables you to interact with consumers in various ways. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. Similar to social media platforms, you can even publish posts to your Business Profile via Google My Business.

2. Highlight Your Business: A Business Profile provides limited information about your business. However, your Google My Business account dashboard empowers you to furnish essential details such as operating hours, website links, product offerings, pricing, attributes, and other unique aspects of your business. It also serves as the platform for making necessary edits and updates.

3. Gain Insights: Leveraging the Google My Business dashboard, you can access valuable insights about your audience and local search performance. The analytics tab offers insights into customer queries that led to your Business Profile, the source (Google Maps or Google Search), actions taken on your listing, and photo performance compared to other profiles in your category.

4. Perform Local SEO: Just as Google employs algorithms to rank advertisements and websites, it also employs algorithms to rank Business Profiles. Using your Google My Business dashboard, you can optimize your Business Profile with relevant keywords and other enhancements to enhance its ranking in local search results.

How to Leverage Google My Business for SEO

Google Business Profiles are dynamic and adaptable. They adjust based on the platform and prioritize sections of your profile depending on the searched term and the most critical information for consumers in your category. Furthermore, Google may highlight relevant keywords within your profile content.

However, for Google to prioritize and embolden keywords, your profile must contain sufficient information and relevant keywords in the first place. Just as you'd use a content management system like WordPress to optimize your website for search engines, Google My Business serves as a tool for optimizing your profile and expanding your online reach.

Incorporating keywords, optimizing content, and staying active on Google My Business can significantly boost your Business Profile's visibility, ultimately leading to better SEO outcomes. So, don't overlook the power of Google My Business in your quest for online success.

How can Aiims help?

At Aiims Group, We understand the significance of Google my Business and SEO. We aim to maximise the impact on your business. with industry knowledge, Aiims actually can organise and maximise your SEO within any specific industry to highlight and differentiate your business from the rest.
Are you ready to grow?

 
Are you ready to unlock the potential of Google My Business for your business, taking your brand's visibility and engagement to the next level?

Speak to the team at Aiims to get started!