Brand Awareness Campaign by AiiMS

What can brand awareness do for a brand? In essence it can embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.

Key Insights

6083%

1.27M+

people reached

6069%

1.78M+

impressions

37568%

11,677

profile visits

The objective

Our goal was to position Air Conditioning Guys as the market leader and break through all the online noise. The Air Conditioning Industry is a highly competitive one so we needed to think laterally and creativley.

Brand awareness is a powerful marketing strategy that dominates the respective market and in turn strengthens the brand’s reputation whilst indirectly promoting products and services.

Methodology

This campaign was a multifaceted campaign and need to be executed by various departments and time was of the essence as we needed to build the anticipation before game day! Here is an outline of our methodology: