In 2011 Google introduced a search filter known as ‘Panda’ aimed at preventing websites with poor quality content from working their way into Google’s top search results.
On 12 January 2016, Google moved ‘Panda’ into its core search algorithm, directly impacting the Google ‘robot’ programmed to crawl your website reviewing your content.
To put it simply, websites are more closely reviewed by Google to determine if the content is unique and penalises (loss of ranking) those that are not.
Google has since indicated that this is a usual algorithm update and like all algorithm updates they will not specify exactly what it will impact, so it’s up to the expert Product Specialist team at AiiMS to monitor and measure any indicators of change to our client’s websites.
Our team is confident that ‘Panda’ will have little to no effect on our clients as we focus on providing quality content over quantity.
Google reiterates the focus should always be on creating the best possible content. Pages and pages of good quality content will continue to rank if it provides the solution to what the searcher is looking for.
As we do here at AiiMS, you should always focus on how many people you’re helping with your content instead of creating content for the purpose of generating traffic.