rebrand case study

Loan options

Realistic loan options with powerful data & AI matching technology

Plan & Identity
Visual Brand
Robot Mascot
Social Media
E-mail Marketing
Animation
Apparel
Video Production
Re-branding Plan.
View
Visual Brand.
LoanOptions.ai
Visual Brand.
LoanOptions.ai
Colour Scheme
LoanOptions.ai
Typography

Ailo
The Robot.

The Objective

Create a memorable & likeable robot character that will drive the Loan Options’ brand in the market

LoanOptions.ai
Robot Concept Variations.
Floating Robot
  • Screen face
  • No legs (maybe a thruster?)
  • Flying hero
  • Cape only
Robot Toolbox
  • Focused on transforming to suit the scenario
  • Uses its body as a toolbox
  • Mask & cape
Vigilante Hero
  • Less transforming, more about fighting crime
  • Day-time geek, night-time badass
  • Mask & cape
Big Robot
  • “Meathead” robot
  • Focused on doing simple things
  • Can be a more comedic route
  • Big logo display & cape
LoanOptions.ai
References.
Traits & Features of Ailo
Birth of Ailo.
  • Balance between casual & geeky
  • Innocent & assertive
    • The rounder & petite body softens the overall feel of the character while also having sharp confident eyes
  • Screen face
    • The current eyes display doesn’t have to be its default look. Maybe focus on a primary look but has lots of room to work with differing faces, emojis, etc to suit particular industries or topics
  • Scarf being the cape element
    • Capes are for heroes. We’re anti-heroes/vigilantes. We want a stealth & non-traditional means for disguises.
    • We can have the scarf act as a cape -> it being almost alive itself
  • Focused on being more cartoon
    • We can equip him with a more cartoon-like sword
    • Goes the more innocent direction with ‘hitting’ rather than ‘slashing’
Ailo the
Vigalante.
Final Renders
The goal was to show Ailo’s personality of being
very cool, cheeky but clumsy too
Like Ailo the Vigalante?
You should check out the Villians
Ads.
Reskinning.
Management.
LoanOptions.ai

Media Design.

LoanOptions.ai

E-Mail

LoanOptions.ai

Animated

Ads.
Content.
Fun.

Assets.

Fun.
Assets.
Ads.

Fun.

Content.
Fun.
Assets.

Content.

Ads.
Content.
Fun.

Ads.

Authority.
Character.
Awareness.
LoanOptions.ai

More Assets.

We wanted to give Loan Options not only a voice but an authortative one. The finance industry is competitive and noisy, we cut through all the static by offering the brand a sense individuality, grit and edge.

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