Our new makeover
it's powerful

Change is a necessary part of growth
Our brand has taken many forms over the past 14 years.
14 years later, our logo deserved an upgrade
As part of celebrating what it means to be fearless, everyone in the company was asked to write the word "fearless" in their own handwriting or native language. The result was a powerful collection of unique expressions that we turned into a ‘mark’, which you'll see woven throughout our brand. This texture isn’t just a visual element — it’s a representation of the individual voices, cultures, and perspectives that make up who we are, all unified by a shared boldness to push boundaries and embrace challenges.
LOGO
Passion, Energy & Action
Calmness, growth & harmony
HEX
#FF4D00
CMYK
0 73 82 4
HEX
#000000
CMYK
0 73 82 4
HEX
#808080
CMYK
0 73 82 4
HEX
#FFFFFF
CMYK
0 73 82 4
BALANCE, AUTHORITY & STRENGTH
SIMPLICITY & SPACE
COLOUR
LET'S TALK TYPE
OUR PRIMARY TYPEFACE IS
TT INTERPHASES PRO
We chose this typeface because it has over 43 font styles, giving our creative team a lot of flexibility in design.
Aiims
TYPOGRAPHY

The AIIMSTM Mark is a collection of voices that power us
As part of celebrating what it means to be fearless, everyone in the company was asked to write the word "fearless" in their own handwriting or native language. The result was a powerful collection of unique expressions that we turned into a ‘mark’, which you'll see woven throughout our brand. This texture isn’t just a visual element — it’s a representation of the individual voices, cultures, and perspectives that make up who we are, all unified by a shared boldness to push boundaries and embrace challenges.
GRAPHIC ELEMENTS




Each building shape represents a chapter in our journey
An echo of every space that has housed our team, ambitions, and success. From our first small office to the larger, creative spaces that followed, each building served as a foundation — a physical powerhouse embodying the strength, vision, and resilience that AIIMS stands for. The concept of a powerhouse isn’t just about energy; it’s about a place where energy gathers, grows, and transforms.
GRAPHIC ELEMENTS