Our new makeover

it's powerful

AIIMS Group

Change is a necessary part of growth

Our brand has taken many forms over the past 14 years.

AIIMS Group

14 years later, our logo deserved an upgrade

As part of celebrating what it means to be fearless, everyone in the company was asked to write the word "fearless" in their own handwriting or native language. The result was a powerful collection of unique expressions that we turned into a ‘mark’, which you'll see woven throughout our brand. This texture isn’t just a visual element — it’s a representation of the individual voices, cultures, and perspectives that make up who we are, all unified by a shared boldness to push boundaries and embrace challenges.

LOGO

HEX

#FF4D00

CMYK

0 73 82 4

HEX

#000000

CMYK

0 73 82 4

HEX

#808080

CMYK

0 73 82 4

HEX

#FFFFFF

CMYK

0 73 82 4

COLOUR

LET'S TALK TYPE

OUR PRIMARY TYPEFACE IS

TT INTERPHASES PRO

We chose this typeface because it has over 43 font styles, giving our creative team a lot of flexibility in design.

Aiims

TYPOGRAPHY

AIIMS Group

The AIIMSTM Mark is a collection of voices that power us

As part of celebrating what it means to be fearless, everyone in the company was asked to write the word "fearless" in their own handwriting or native language. The result was a powerful collection of unique expressions that we turned into a ‘mark’, which you'll see woven throughout our brand. This texture isn’t just a visual element — it’s a representation of the individual voices, cultures, and perspectives that make up who we are, all unified by a shared boldness to push boundaries and embrace challenges.

GRAPHIC ELEMENTS

AIIMS Group
AIIMS Group
AIIMS Group
AIIMS Group

Each building shape represents a chapter in our journey

An echo of every space that has housed our team, ambitions, and success. From our first small office to the larger, creative spaces that followed, each building served as a foundation — a physical powerhouse embodying the strength, vision, and resilience that AIIMS stands for. The concept of a powerhouse isn’t just about energy; it’s about a place where energy gathers, grows, and transforms.

GRAPHIC ELEMENTS