Marketing platforms used with AiiMS: AdWords / Call Tracking / SEO / Website Design / Website Development /
Wilco came to AiiMS in 2014 having used another agency to run their campaign which they felt had been inefficient.
In a collaborative discussion, Wilco clearly indicated they wanted greater volume of traffic and wanted to track the results.
AiiMS set about eliminate the low converting areas of the campaign to ensure the real value was being achieved and there was no click wastage. Wilco have now achieved a 99% relevance for the campaign, that’s as good as a complete elimination of irrelevant keywords meaning every dollar is going exactly where it should be.
During this early stage an analysis of the website was conducted. 70% of traffic was being achieved via mobile search but the site wasn’t mobile responsive.
AiiMS reskinned the site and set it mobile responsive.
The next stage was to create unique websites for niche markets including hot water & blocked drains which were set up with full tracking, SEO & AdWords.
Wilco Plumbing and Electrical continue to be a successful marketing client with AiiMS as we continue to develop and refine the success of the campaigns.