Marketing platforms used with AiiMS: AdWords / Call Tracking / Hosting / Landing Page / SEO / Website Design / Website Development /
As a cleaning industry veteran with 25 years experience Tower Cleaning had a lot of offline knowledge that wasn’t translating to the online world. Well established and with good relationships built over time, Tower Cleaning simply wanted more work as word of mouth was no longer the only viable option for obtain new clients.
Tower Cleaning proved to be a great challenge for AiiMS. Highly skeptical of being able win large new contracts from online marketing we were determined to introduce them to the power of online. Our ‘Business Discovery’ revealed the website was simply a template site with no conversion points or call to action, a website for the sake of having one only.
AiiMS designed and developed a landing page and brought to life Tower Cleanings CTA and uniqueness while highlighting the brands they had worked with over the years to reinforce their industry experience. The landing page was set live with a very specific campaign targeting large commercial clients.
The success of the campaign is not just in the results that have been achieved, 40% conversion rate and 5 large new contracts within the first quarter of going live, but in the Tower Cleaning’s trust in the service that AiiMS delivers. With further strategies and growth a key component of Tower Cleanings future plans AiiMS are looking forward to a long and successful relationship.