Hands-on collaboration
Julian was highly involved in the branding process from day one. He did not shy in sharing his honest opinions (especially critiques), and always brought alternative ideas and solutions to the table. His input was as valuable as our own deliveries.

Mutual trust
We didn’t always see eye-to-eye with Julian and his Loanoptions.ai team on every decision throughout the process. However, what truly mattered was the mutual respect we shared for each other’s expertise in our respective fields. Phrases like, 'I’m not sure I like this... but since you’re the expert, I’ll trust your judgment,' were common and highlighted the strength of our collaboration

Quality and time
One key trait we share with the Loanoptions.ai team is a commitment to quality. This shared focus enabled us to establish a reasonable deadline that balanced urgency with the time needed to deliver exceptional results.

Brand discovery
The people of Loanoptions.ai were very authentic and down to earth. They were knowledgeable and passionate, but they weren’t afraid to be themselves and show a bit more personality around the office. They were fierce, but empathetic, geeky, vibrant and held the uniqueness of advanced loan technology.

Empowering borrowers
They had a clear mission of borrower and people empowerment, with their proprietary AI loan matching tool as the central hero of everything.

We created a selfless, ‘robin-hood’ hero that battled against those taking advantage of people’s loan outcomes -- the grain of industry norms. He wasn’t scared to go against often established complacencies, and had the bravery, innovation, and imagination to do something different to equip and empower others.

Ideas and feedback that elevated the design
Julian was very involved in the creation of Ailo. He commented wanting to add DC’s “The Flash” ear design as inspiration, using the new logo we’ve made for him. His input helped add some pop culture flavour that synergised with the Loanoptions.ai team’s personality and brand.

Analysing insights
As part of our commitment to delivering results-driven solutions, we conducted a thorough analysis of user insights and feedback to refine the design for optimal performance.

Implementing improvements
By identifying key patterns and preferences, we strategically placed a human to better improve initial user connection.

Growth over time
The homepage also reflects Loanoptions.ai’s growth of capacity and recognition: the expanded 6 clear loan types, the marker ‘as seen on 7 News’ to provide reference of the company’s appearance on 7 News Melbourne for a segment, icons of all their awards, and notice that the AI comparison technology is ‘EVEN FASTER’ with the latest Version 3.0 update.