August 25, 2014

GOOGLE DISPLAY ADVERTISING

Online advertising is a whole new world for businesses to explore. Making your presence online felt is a challenge for all businesses. With so much information clutter on the internet, it is important to stand out in order to be noticed by customers. Merely setting up a website is not enough to win customers and to grow your business. There are so many tools of online advertising that are available for businesses to use today, that knowing and implementing each one is quite difficult.

Businesses need to know what tools of online advertising and promotion they need to include as part of their marketing campaign, in order to be able to grow their business and win over customers. The Australian Institute of Internet Marketing Services (AIIMS) can help you create the perfect online marketing mix starting from setting up a website to creating your presence on the social media. So visit aiims.com.au and explore how we can help you create the magic online.

With the rapid innovation and the speed of development, new tools for online marketing and promotion have come up. We deal with the latest tools of online marketing and promotion, such as Google Display Advertising. Being affiliated with the search engine giant Google, the Google Display Advertising is one of the newest and effective ways of attracting customers to your business.

The Google Display works in a way that it allows you to create advertisements of all types. You can create advertisements based on text, images, videos or a mix of these, and then place them on websites that are relevant to your line of business.

The Google Display Advertising works differently as compared to Google Adwords Advertising. What happens is that rather than your Ad being displayed on the results page that is generated when customers enter a query, your Ad appears on the website which the customers click on from the results of the query. Google has a display network, of which your ad will also be a part. The keywords you provide in your ad are matched as a whole and a theme is determined for your Ad. When the theme of your Ad matches with a webpage in the Google display network, your Ad is shown on that webpage.

You can control the placement of your Ad by using the ‘Managed Placements’ tool. The advantage of using this tool is that you can determine the websites on which you want your Ad to be displayed. You can even decide the exact location within a website where you want your Ad to be displayed. For example, you choose that your Ad be displayed in the ‘Entertainment’ section of a popular online magazine.

The best advantage is that when you use the Google Display Advertising you can use images and videos for advertising rather than restricting your ad to text. You can communicate so much more with a picture. Some products or services require the help of a video or an image to give a better idea to the customers. Showing is easier than telling, and now with Google Display Advertising, you can do so!

If you are a business operating in Australia and you feel that relying on text ads is not bringing in traffic to your website and is not being able to win customers for your business, it is time to move on to Google Display Advertising. AIIMS can help you out with this as it offers many other tools that can be helpful for growing your business through online marketing. So visit aiims.com.au and get started!

First Google Partner Badge