Marketing platforms used with AiiMS: SEM /
Referred by a friend, Cathy approached AiiMS needing assistance with online marketing, specifically, Google AdWords. Cathy had previously struggled to take full advantage of AdWords features and with limited knowledge she was finding it challenging to maximize the business exposure and keep the cost per click within budget for the right results. AiiMS applied their ‘business discovery’ methodology to establish what was important to Cathy and the success of the business. We then created a campaign for their Sydney, Melbourne & Perth branches. Focusing on target areas and utilising the right AdWords tools we were able to deliver a successful strategy that has allowed Cathy to expanded into Wollongong and Central Coast.